Step Ahead Innovations (collectively referred to as "SAI", "we"," "us, "our") manufactures, markets, and sells the MindStream® Monitor consumer electronics aquarium product (the "Product"). The MindStream Monitor connects to the Internet to deliver raw data representing water parameter measurements (the "MindStream Measurement Data") to SAI’s Internet-based servers (the "MindStream Cloud") for interpretation and conversion into useful parameter value data (the "MindStream Parameter Data") that can be presented to the user along with analysis, graphical representation, and other information (the "MindStream Analytic Data") to assist the user in maintaining the quality of their water. The user can access the MindStream Parameter Data, MindStream Analytic Data, and various other user interfaces by logging into a web-based application interface (the "MindStream Web App") that connects to the MindStream Cloud via the Internet. The MindStream Web App may include an application program interface ("API") and/or other software that may be stored, in part, on a user’s computing device to aid in the delivery of user interfaces of the MindStream Web App. SAI also operates a publicly accessible website located at www.mindstreamh2o.com, or such other internet address that we may choose from time to time (the "Site"); In order to use the MindStream Web App, users are required to establish a user account with SAI ("Account" or "Accounts"). Throughout this Agreement, the term "Services" refers collectively to the Site; MindStream Web App; API; user Account; determination of MindStream Measurement Data; access to MindStream Cloud, MindStream Parameter Data, and MindStream Analytic Data; technical support, and other services offered by SAI in connection therewith.
Information We Collect
When you use the Services, we may receive and store data from you that does not, on its own, allow an entity to specifically identify you ("Non-Personal Information"). For example, we may collect information such as the unique device identifier, referrer URL, location, and time zone where the Services are being used. We may use this Non-Personal Information and pool it with other Non-Personal Information to, for example, identify the number of visitors to our Site, and the domain names of our visitors’ Internet service providers.
Product Usage Information
If you own and make use of the Product, we may use the Services to collect information about your aquarium environment, which we treat as Non-Personal Information. We may also collect other Non-Personal Information directly through the Product, including, but not limited to, technical feedback from the Product and any adjustments you make to the Product.
If you choose to enable location functionality, the Services may identify and use your location (for example, by using the GPS on your mobile device). Please be aware that if you enable location functionality, your location information may be subject to abuse, misuse, and monitoring by other parties that are not associated with SAI.
Our Use of Personal Information and Non-Personal Information
We use your Personal Information for a variety of purposes related to the Services. If you provide us with Personal Information for a specific reason, we may use the Personal Information in connection with that specific reason. For example, if you contact us for technical assistance, we will use the Personal Information you provide to resolve the issue or answer your question. In addition, if you provide us Personal Information to gain access to the Services, we will use your Personal Information to allow you access to and monitor your use of the Services.
We also may use your Personal Information and any Non-Personal Information we collect to help us improve the content and functionality of the Services, and to better understand who uses the Services. Further, we may use Personal Information to contact you in the future to inform you of new products and services we believe will be of interest to you. If we do so, any marketing communication we send you will contain instructions that allow you to "opt-out" of receiving such communications. In addition, you may contact us at any time and ask to have your name deleted from our mailing list so that you will no longer receive marketing communications.
Our Disclosure of Your Personal Information and Other Non-Personal Information
SAI is in business to manufacture the Product and provide the Services, not to sell your Personal Information. There are, however, certain situations in which we may share your Personal Information with certain third parties without further notice to you, as detailed below.
You may choose to visit the Site or interact with us without providing us Personal Information. If you choose not to provide us Personal Information, however, you may not be able to use certain Services.
Authorized Third Parties
An "Authorized Third Party" is an agent, consultant, or other business we may hire to help us perform certain business-related tasks. For example, we may hire an Authorized Third Party to mail information to you, process payments, and maintain our databases. In the event we hire an Authorized Third Party to perform a business-related task, we will only provide the Authorized Third Party with the Personal Information needed to perform the specific task for which we have hired it and the Authorized Third Party will be contractually obligated to only use the Personal Information for the specific task.
As our company grows, we may buy or sell assets from or to other businesses. In the event of a corporate sale, acquisition, merger, reorganization, dissolution, or similar event, Personal Information and Non-Personal Information may be included among the transferred assets.
We may disclose your Personal Information if we are required to do so by law, or if we have the good faith belief that such disclosure is necessary to: (i) comply with a legal obligation; (ii) protect and defend our property; (iii) protect the personal safety of users of the Services and the general public; or (iv) protect us from legal liability.
Links to Other Websites
We take commercially reasonable measures to protect your Personal Information from loss and misuse, and unauthorized access, disclosure, alteration, or destruction. Despite our best efforts, it is not possible to make digital data and Internet transmissions fully secure or without error. Please take special care in deciding what information you send to us.
Terms of Service
Your access to and use of the Services is subject to the broader MindStream Monitor Services Agreement, which can be found at www.MindStreamH2O.com.